Wednesday, July 19, 2017

Top 10 Helvetica Alternatives




















-  on Jeremiah Shoaf's Typewolf

What other alternatives fonts are you aware of?

Tuesday, July 4, 2017

Checklist for your essays

~ Check spelling errors.
~ Check for unnecessary changes in typefaces, type sizes, etc. Remember you want a unified feeling.
~ Make use of PARAGRAPH STYLES and CHARACTER STYLES.
~ Space from headline to paragraph should be consistent. Space from paragraph to paragraph should be consistent. Use Styles to do this automatically.
~ Do not both indent and skip a line between paragraphs.
~ Bullet points are too far from the text. Do not rely on the default setting for this.
~ Do not ever use FRRL unless there is an extremely good reason! And do run flush type to the edge of your page when you can set a margin - unless you want edgy, barely-readable text.
~ While your text should be unified, watch out for monotony. Don't do exactly the same thing too many times – employ few tricks in many combinations.
~ Images should be unified by placement, color, scale, etc.
~ Modify initial layouts based on your TEXT. For instance not all columns will be the same depth (vertical measurement) if you pay attention to paragraph breaks.

Friday, May 5, 2017

Tuesday, April 25, 2017

http://inspirationhut.net/inspiration/60-beautifully-modern-and-inspirational-magazine-book-layouts/

Monday, January 9, 2017

Pantone to CMKY chart

Here are some sites with Pantone to CMYK value charts. (remember though, everyone has their own way of deciding what is the CMYK equivalent) 

Wednesday, December 28, 2016

layout 3 ways Q+A

Akeem had some great questions this morning:
1. Can we use grays in the spreads?
Yes – gray is A-ok.

2. Is the point of the assignment to focus on the A-B-A concept and InDesign paragraph styles?
Yes, those are the key ideas.

Wednesday, September 21, 2016

Graphic Design Inspiration - Margo Chase

Hello, all.

I stumbled on these videos from Lynda.com about Margo Chase this morning, and I thought they were kind of cool...

To give you a better idea of what they are about, here's the description Lynda.com has posted:

Margo Chase is one of the most influential graphic designers of our time. Over the past 20 years, Margo's highly expressive work has been seen in movie posters for Bram Stoker's Dracula; on album covers for top performers like Cher, Madonna, and Prince; and in ads for brands such as Starbucks, Target, and Procter & Gamble. With a background in biology, Margo migrated to the world of graphic design, where she brought a unique, organic quality to logos, lettering, and identity design. Never one to live life passively, Margo has developed a love for competitive aerobatic flying in her own high-performance plane. This installment of Creative Inspirations takes viewers inside the studio, portfolio, and adrenaline-pumped lifestyle of this inspired and inspiring designer.

Wednesday, April 13, 2016

What happens if you forget to put your position copy in Latin

If your client doesn't have copy ready, don't put in position text! Use Lorem Ipsum, which is obviously not the final version.
The package in this photo slipped past the designer, proofreader, and printer because it looked too similar to what belonged there.


Monday, April 11, 2016

Speakers at Creative Circus - Spring 2016


These are free and open to the public. 
"The best one for GSU GRD students would be Catherine Ray, a designer at Uber, April 22. She's young and talented, and 100% designer. GRD students would really be able to see themselves in her place in a couple of years."
Friday, April 15th   1:30 – 2:30
Tom O’Keefe, Founder, Chief Executive Officer | O’Keefe Reinhard & Paul
Cyndi McVicker, Talent Scout | O’Keefe Reinhard & Paul

Friday, April 22nd 1:30 – 2:30
Catherine Ray, Global Communications Designer II | UBER

Friday, April 29th   1:30 – 2:30
Shannon Moorman, Vice President, Talent Acquisition | GSD&M

Friday, May 13th 1:30 – 2:30
Josh Robinson, Executive Creative Director | My Friend’s Nephew

Monday, May 20th
Rick Condos, Chief Creative Officer| Argonaut
Maura Menapace, Head of Culture & Talent | Argonaut

Friday, June 3rd    1:30 – 2:30
Rob Strasburg, Co- CEO, Chief Creative Officer | Doner
Britney Krupa, Creative Recruiter| Doner
Marcus Collins, SVP of Social Engagement | Doner

Tuesday, March 15, 2016

The Last Lifestyle Magazine

Nice analysis of what lifestyle magazines are and how they work. Relevant to all kinds of branding.