I think that in general that most web users do not like to scroll down and view the entire page due to most of the most important information and main navigation is placed in the topmost areas.
Parallax Scrolling forces the reader to scroll down to view the content however when it is used well it can be very interactive and fun. Heres 3 of my favorites and a link to a blog that features others.
http://www.nike.com/jumpman23/aj2012/
http://www.samsung.com/us/microsite/galaxysII/
http://www.ok-studios.de/home/
http://webdesignledger.com/inspiration/18-beautiful-examples-of-parallax-scrolling-in-web-design
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